Marketing • Communication • Development

DIGITAL BUSINESS STRATEGY

The goal of this online course is to explore how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd. It's really interesting to see how in recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices.

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